Resume

JOSHUA W. PORTER

 

PROFESSIONAL PROFILE

  • Award winning marketer with eleven years of professional experience six years in digital and five in sales
  • Experienced in leading strategy development, execution and project management through cross-functional teams
  • Proven abilities in campaign management across platforms and channels using analytics and agency partnerships

SKILLS & EXPERTISE

  • Digital Marketing
  • Project Management
  • Cross-Functional Leadership
  • Data Analysis
  • Marketing Strategy
  • Product Management
  • Account Management
  • New Product Development
  • Sales Management

PROFESSIONAL EXPERIENCE

SEISMIC SOFTWARE                                                                                                                                                                New York, NY

Senior Product Marketing Manager, Product Marketing                                                                                         January 2018 – Present

Developed go-to-market strategy for content automation and sales enablement platform for entry into commercial banking vertical. Informed marketing themes, product roadmap, events, top-of-funnel content and sales presentations.

  • Created more than 30 pieces of content directed at informing internal sales teams and external clients on software solutions for commercial banking sales and marketing teams
  • Consulted and assisted in more than 10 sales presentations to prospective clients, providing subject matter expertise and industry insights
  • Directed 15-person vertical Agile team in commercial banking imitative including demand generation, customer marketing, inside sales, sales engineering, customer success and video production

BANK OF AMERICA                                                                                                                                                                  New York, NY

Digital Marketing Channel Manager, VP, Consumer Digital Sales & Marketing                                                                10/2016 – Present

Drove customer acquisition through e-commerce unit sales and marketing initiatives including owned media desktop and mobile campaigns, web analytics and reporting for Open an Account (OAA) channel. Utilized various measurement tools.
  • Lead top core unit generating channel with more than 40,000 units sold monthly and over 50% share of sales out of 11 authenticated owned homepage channels through desktop and mobile campaign management
  • Increased mobile units 30% year over year by maintaining digital strategy, analytical monitoring and collaboration with tech, program and user experience partners
  • Maintained a 6.5% Click-Through Rate (CTR), compared to 0.85% owned channel average, for entire OAA channel through customer segmentation, targeting and offers management for card, deposits and investments

Digital Marketing Engagement Manger, VP, Institutional Digital Strategy & Engagement                                                 8/2014 – 10/2016

Responsible for business to business (B2B) initiatives including web design, eNewsletter distribution, content marketing, thought leadership and social media. Collaborated with ad agencies, publishers, user experience (UX) and SaaS teams.
  • Supported 10% above average monthly content click through rate through maintaining more than 500 profile web pages for sales associates who manage more than 45,000 small to medium sized businesses
  • Facilitated 5 % lift above benchmark open rate to more than 26% of monthly eNewsletter with 48,000 average monthly emails by managing digital marketing platform vendor, targeting reader needs and motivating recipients
  • Managed development, creation and distribution of ~90 content marketing pieces, including thought leadership content, case studies, articles and webinars on website with 260,000 monthly average sessions and ~350 pages

CONSUMER PRODUCT & STRATEGY MBA LEADERSHIP DEVELOPMENT PROGRAM                                                     Charlotte, NC

Account Manager, AVP, Card Payments Network Center of Excellence                                                             10/2013 – 8/2014

Managed enterprise relationship with Visa account team through contract negotiation. Collaborated with vendor management, sourcing, marketing, finance and legal teams.
  • Generated an estimated 13% increase in Visa Signature card spend through steering contract for first co-marketed Fandango +1 Movie Fridays Promotion, including ~$3 MM in digital creative, production and media value
  • Fostered $148 MM Consumer Debit purchase volume by managing enterprise relationship with Visa through contract negotiation on more than 10 agreements

Market Sales Manager, AVP, Financial Center Channel                                                                                                      4/2013 – 10/2013

Second rotation of Consumer Banking MBA Leadership Development Program. Responsible for sales, professional treatment and operations for three banking centers in the East Manhattan Market. Measured banking centers success through observations and analysis. Developed and recruited banking center talent.
  • Improved banking center professional treatment to highest possible customer score, up 23% while managing three banking centers with 31 associates covering nearly 15,000 households in East Manhattan Market
  • Lifted one professional treatment score 12% month-over-month after being selected for special assignment to DC South Capital Market for three weeks; managed five banking centers with 33 associates covering more than 22,000 households

Product Manager, AVP, Consumer Deposit Products                                                                                                            6/2012 – 4/2013

First rotation in the Consumer Banking MBA Leadership Development Program. Responsible for supporting Retail Deposit Product Initiatives. Collaborated closely with marketing, finance and operations teams.
  • Delivered projected $11 MM in incremental revenue by researching competitive intelligence and creating pricing strategy for online international remittance transfer tool; work used in decisioning and designing of new product launch
  • Built brand equity and increased transparency to 5.5 MM deposit customers annually by crafting control plan and competitive intelligence analysis for Checking Clarity Statement of Fees

Competitive Intelligence Analyst (Intern), ATM Channel Management & Performance                                                      6/2012 – 8/2012

Summer Internship in the Consumer Banking MBA Leadership Development Program. Responsible for leading ATM Channel Management & Performance Competitive Intelligence. Collaborated with marketing, strategy, analytics and operations teams.

  • Facilitated executive decisions through creating competitive intelligence research guide book on industry trends and internal partner impact on ATM fleet of 18,000 units; presented research findings and analysis to senior executives of ATM Channel; guide is currently used as reference for entire team
  • Improved process for industry research and insight for 40-member ATM Channel Management team managing 1.2 B transactions annually; process is currently used in maintaining accurate competitive intelligence

ALLIANCE CREDIT COUNSELING                                                                                                                                          Scottsdale, AZ

Web Development Manager, Macnifisense                                                                                                                          11/2010 – 6/2012

Managed company web site and digital marketing using front-end development, user experience and content management.
  • Increased total web pages viewed per session 18% and new sessions 8.5% by developing content and optimizing existing content with competitive Search Engine Optimization (SEO) keywords using various tools, testing and analytics
  •  Improved average web page session duration 11% by converting 200 page website from Joomla Content Management System (CMS) to Word Press platform to enhance Google search results; published press releases

JOHNSON FINANCIAL GROUP                                                                                                                                               Scottsdale, AZ

Client Sales Manager, Johnson Bank                                                                                                                           4/2008 – 8/2010

Sold financial products to high net-worth clients and small-to-medium size businesses.
  • Achieved top branch sales producer and seventh in the region in 2009 by selling 60 new accounts with over $8 MM in deposits
  • Selected for “Award of Service Excellence” by adding $156,000 additional deposits through customer care call campaign

WELLS FARGO                                                                                                                                                                             Phoenix, AZ

Credit Sales Manager, Wells Fargo Financial                                                                                                                        6/2006 – 8/2008

Sold credit products to retail customers through cross-selling tactics, consolidation plans and financial presentations.
  • Sold over $200,000 monthly in mortgages, home equity loans, auto loans, lines of credit, and insurance; one of the top producers in the district in first 60 days
  •  Improved consumer credit and simplified payments through presenting 20 financial consolidation plans to customers weekly

EDUCATION

ARIZONA STATE UNIVERSITY, W.P. CAREY SCHOOL OF BUSINESS                                                                                       Tempe, AZ
Master of Business Administration, Strategic Marketing & Services Leadership                                                                              5/2012
  • Leadership: President, MBA Ambassadors; VP, MBA Volunteer Council; Secretary, American Indian Graduates
BRIGHAM YOUNG UNIVERSITY – IDAHO                                                                                                                                   Rexburg, ID
Bachelor of Science, Marketing & Information Systems                                                                                                                      4/2006
  • Leadership: Director, Leadership & Service Institute; Coordinator, Student Alumni Association

ADDITIONAL LEADERSHIP

  • Employee Engagement: Selected to be a member of the Bank of America Global Marketing Millennial Advisory Council from November 2016 to present
  • Employee Network Leadership: Chaired Bank of America Native American Professional Network South East Chapter with ~50 members from September 2012 to August 2014
  • Volunteer Leadership: Provided full-time, voluntary missionary service for The Church of Jesus Christ of Latter-day Saints on self-supported basis for 60 hours weekly from July 2000 to July 2002; managed 16 missionaries